Truth be told, “Project Mayhem” has always been in the back of our minds. In those first few years it felt a little, well, predicable - But now, nearly 14 years in, the time finally feels right.
Inspired by the raw, underground, anti-luxury ethos of the late 90’s cult classic “Fight Club”, this batch feels just that - naturally raw, intensely-cleansing, and entirely purposeful.
Unlike Tyler Durden, we aren’t stealing discarded fat from liposuction clinics and rendering it into soap. Rather, we have sourced premium Grass-Fed California Beef Tallow to join our proven glycerine soap base. The result is a rich, creamy, luxurious lather that softens as it cleanses, locking in hydration + soothing inflamed skin from hard training.
We then source wild-harvested Guaiacwood Oil from Paraguay, widely prized for its traditional antimicrobial and soothing properties, but specially-selected for “Project Mayhem” primarily for its leathery, old-world smokiness - a scent profile that feels right at home in an underground fight club.
Of course, we couldn’t leave out our old faithful ringworm-hunting bash brothers: Australian Tea Tree Oil + Eucalyptus Oil, both sourced from our trusted supplier Down Under and lending themselves to hunting mat-borne bacteria.
Skin-purifying Pink Kaolin Clay is then blended with generous scoops of Organic Beetroot Powder, offering themselves to the luminous pink color of this batch and helping to detoxify pores. A very healthy dollop of Shea Butter rounds off the batch to add further moisturizing properties to balance our powerful botanical oils.
“Project Mayhem” wasn’t designed to smell sweet and delicate - this medicinal, smoky musk formulation was designed to end the fight with potential skin infections before they start.