34 products
In the most natural way possible, Jiu Jitsu weeds out all of our mistakes and imperfections. Through hard rounds, we have to die over and over again to become better versions of ourselves.
We chose one of the last known images of an elder Samurai from the Edo Period. A man who’d seen enough battles to understand that survival is never luck - it’s repetition, endurance, and acceptance of the cost.
100 Lives. 100 Rounds. 100 Deaths.
Each full-size towel is made from high quality cotton woven in a terry-velour style (these towels sport tiny absorbent loops in the fabric that are shaved open on one side to create a velvety finish). Made and sublimated in Orange County, California.
*Due to a lost shipment, the 100 Deaths hand towels will not be available this drop. We will include them in V2.
A collection of some of our favorite Arm Bar logos + designs over the years from retro AB seals to Jiu Jitsu Gi emojis. Ideal for decorating your phone case, dashboard, or academy locker room. Each sheet measures 4" x 6".
Everyone has their go-to $200 name-brand shades they baby like a newborn.
These aren’t those. These are your BURNERS.
Run ’em hard. Leave them under the pedals, take them in the ocean, beat them up - we built them to last.
The "Speed Demons" came to party - our wider-framed burner model with a blaze red/orange coating added to each lens.
Built for Performance. Designed for Comfort.
Swiss-engineered TR90 frames meet TAC polarized lenses for strength, clarity, and all-day wear.
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Light & Flexible: TR90 frames bend, never break.
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Heat & Impact Resistant: Won’t warp under pressure or sun.
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Polarized Clarity: TAC cuts glare and sharpens vision anywhere.
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Full UV Defense: 100% UVA/UVB protection.
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Scratch-Resistant: Multi-layered for everyday abuse.
Not just eyewear - a lightweight, unbreakable shield for your eyes.
(Warning: fights in lenses may be closer than they appear.)